Small Business Plan free essay sample

The three quality approaches which are used by businesses to satisfy customer expectations are quality control, quality assurance and also total quality management. Quality Control is the use of inspections at various points in the production process to check for problems and defects. In order to reduce complaints from customers for the goods and services provided Ripe and Ready Fruit Vega shall implement monitoring of goods on display and the performance of employees to ensure quality control. Quality assurance is the use of a system so that a business achieves set standards in production. The system that is to be used by Ripe and Ready Fruit Vega is one which involves selecting only the best produce from goods bought. Total quality management is an ongoing, business-wide commitment to excellence that is applied o every aspect of the businesss operation. The focus of Ripe and Ready Fruit ; Vega is the customers and their satisfaction huge efforts are put in to the acquisition to the resources through to the delivery to the goods to the customers. We will write a custom essay sample on Small Business Plan or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The implementation of total quality management can improve the price competitiveness of the business and the quality of the products provided to attain competitive advantage. 6. Impact on ultimate business success The goods, production processes and quality management involved in the running of Ripe and Ready Fruit ; Vega all have an impact on the ultimate success of the equines as it deals with the quality of the goods and services provided to the customers in order to satisfy their needs and wants. By acquiring the goods from markets it ensures that it is only the freshest of produce giving the business an advantage over potential competitors in the area. As it is a fairly new business and the chances of competitors in the same district very high it is important that total quality management is continuing adapting in order to improve and excel all aspects of the business to maintain a competitive edge over competitors. Part B: Marketing 1 . Target market for products Target market refers to a group of customers with similar characteristics who presently, or who may in the future, purchase the product. There are three main types of approaches towards identifying your target market; the mass marketing approach, market segmentation approach and an extension of the latter is niche marketing. Ripe and Ready Fruit ; Vega uses the market segmentation approach as the products sold are mainly for those which are above 21 and provide for themselves. 21 is the age at which most young people leave their parents home and find a home for themselves and is the age at which they provide for themselves and eve a stable financial state. 2. Details of marketing strategies Product Ripe and Ready Fruit Vega offers a large variety of high quality fruit and vegetables for the use of customers. A group of employees will be assigned the task of the acquisition of the goods which will be from the Sydney Markets ensuring that the produce will be of the freshest and highest of standards for the customers. Price The pricing of products is reasonably fair and are raised and lowered in accordance to the prices of our competitors and the ease in which the products are acquired as some goods can be out of season and will be more expensive than those which are in season. Correct pricing is essential as if the price is set too high it could result in lost sales and if the price is set to low it may give customers the impression that it is a dodgy product and that the business is not to be trusted. Promotion the promotion of a business such as Ripe and Ready Fruit ; Vega will largely involve word of mouth, the use of social media sites such as Faceable, Mainstream and Twitter and adds in the local newspaper close to the big stories in order to ensure a lot people will see the advertisement. Place this involves the way n which the product gets to the customer. The product will be placed in the shop in Main Street, Blacktops. This area has a high level of traffic which will improve the chances of sales and profits for Ripe and Ready Fruit ; Vega. 3. Impact on Ultimate business success The businesss success relies heavily upon the marketing strategies implemented. The use of inappropriate marketing strategies will result in a decline in profits and capital which will lead to the eventual closing of the Ripe and Ready Fruit Vega. The marketing strategies shown will ensure the businesss success in the long term. The marketing strategies that are implemented will ensure customers receive high quality, high standard fruit and vegetables at a reasonable price. The location of the store will ensure good sales as it is located in an area with high consumer traffic. The promotion strategies implemented will be sufficient for the short term, but as it builds its revenue then it will be possible to invest in better and more effective promotion strategies.

Book Review of Aleph by Paulo Coelho

Book Review of 'Aleph' by Paulo Coelho Paulo Coelhos (The Alchemist, The Winner Stands Alone) novel takes readers on an adventurous journey that spans all 9,288 kilometers of the Trans-Siberian railroad from Moscow to Vladivostok, and a parallel mystical journey that transports its narrator through space and time. In his most personal novel to date, Coelho presents himself as a pilgrim seeking to regain his spiritual fire, much like Santiago, the beloved main character of his runaway bestseller The Alchemist. Paulo Coelhos books have sold more than 130 million copies and have been translated into 72 languages. Besides The Alchemist, his international bestsellers include Eleven Minutes, The Pilgrimage, and many other books whose characters grapple with seemingly simple spiritual themes: light and darkness, good and evil, temptation and redemption. But never before has Coelho chosen to place himself as a character so profoundly in the midst of that struggle - until now. In Aleph  (Knopf, September 2011), Coelho writes in the first person, as a character and a man wrestling with his own spiritual stagnation. Hes 59 years old, a successful but discontented writer, a man who has traveled all over the world and become widely acclaimed for his work. However, he cant shake the sense that hes lost and deeply dissatisfied. Through the leadership of his mentor J., Coelho comes to the conclusion that he must change everything and move forward, but he doesnt quite know what that means until he reads an article about Chinese bamboo. Coelho becomes inspired by the thought of how bamboo exists only as a tiny green shoot for five years while its root system grows underground, invisible to the naked eye. Then, after five years of apparent inactivity, it shoots up and grows to a height of twenty-five meters. Taking what sounds like the advice hes written in his previous books, Coelho begins to trust and follow the signs and live [his] Personal Legend, an act that takes him from a simple book signing in London to a whirlwind tour of six countries in five weeks. Filled with the euphoria of once again being in motion, he commits to a journey through Russia to meet with his readers and to realize his lifelong dream of traveling the entire length of the Trans-Siberian railroad. He arrives in Moscow to begin the journey and meets more than what hes expecting in a young woman and violin virtuoso named Hilal, who shows up at his hotel and announces that shes there to accompany him for the duration of the trip. When Hilal wont take no for an answer, Coelho lets her tag along, and together the two embark on a journey of much greater significance. By sharing deeply profound moments lost in the Aleph, Coelho begins to realize that Hilal can unlock the secrets of a parallel spiritual universe in which he had betrayed her five hundred years earlier. In the language of technical mathematics, Aleph means the number that contains all numbers, but in this story, it represents a mystical voyage wherein two people experience a spiritual unleashing that has a profound impact on their present lives. Sometimes throughout the story, Coelhos tendency to describe spiritual concepts in simple terms borders on clichà ©. A life without cause is a life without effect, he repeats, along with other pithy sayings such as Life is the train, not the station. These sayings take on greater depth, however, as this storys narrator travels back in time and returns to the present with experiences that give them new meaning.The tension in Aleph builds as the train nears its destination at Vladivostok, the final stop on the Trans-Siberian railroad. The narrator Coelho and Hilal have become entangled in a spiritual web that must be broken if they are to continue on in their separate lives. Through their delicate negotiations, readers will come to understand the interconnectedness of people throughout time and find inspiration in this story of love and forgiveness. Like many of Coelhos other novels, the story in Aleph is one that will appeal to those who view life as a journey. Just as Santiago of The Alchemist sought the fulfillment of his Personal Legend, here we see Coelho writing himself into the fabric of a novel that traces his own spiritual growth and renewal. In this way, its the story of Coelho, the story of his characters, and the story of each of us who read it. Disclosure: A review copy was provided by the publisher. For more information, please see our Ethics Policy.